Banesto, Winner Spirit (Espíritu Ganador) (Book Edition)
What: Conception, design and production of the book published by Banesto, collecting sports success of the National Spanish Football Team and Rafael Nadal in 2010.
For Whom: Banesto
Objetives: Elaborate a proposal addressed to the entity members who will benefit and reinforce the association of Banesto as sponsor of the national team after its victory in the 2010 World Cup. Meanwhile, strengthen the relationship with Rafael Nadal, sponsored by the bank entity, during a memorable year for the tennis player who achieved victory in all 4 grand slams.
Results: Book very well received.