FIS Snowboard World Championship

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What: Advertising and promotional campaign of the event and production of the Big Air competition in the Palau Sant Jordi.

When: 2011

For Whom: La Molina

Objetives: To impulse communication activities in the press, radio, TV, outdoor, online and various promotions in the whole Catalan territory, especially in Barcelona, host city of the opening ceremony and Big Air competitions. In parallel, production in the Palau Saint Jordi of the 31 meters high and 92m long megaramp, with 200 tons of artificial snow, stage of the Big Air.

Results: More than 8.400 spectators for the Big Air competitions and opening ceremony. A total of 25.000 spectators in the 2 sites of the championship. Great success from the participation, organisation, media and public point of view.