Desigual Night Run

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What: Integral organisation of this running nocturnal event.

When: 2013

For Whom: Desigual

Objetives: Create an original initiative in order to help the brand Desigual to connect with the sport world, through the introduction of a new Desigual Sport line, driven by the first nocturnal running race in Barcelona.

Results: 5.000 participants. Inscriptions sold out in 2 weeks. High women’s participation: 50%. Brand activation success based essentially on generating traffic in the points of sale.