Desigual Night Run
What: Integral organisation of this running nocturnal event.
For Whom: Desigual
Objetives: Create an original initiative in order to help the brand Desigual to connect with the sport world, through the introduction of a new Desigual Sport line, driven by the first nocturnal running race in Barcelona.
Results: 5.000 participants. Inscriptions sold out in 2 weeks. High women’s participation: 50%. Brand activation success based essentially on generating traffic in the points of sale.