The Skoda Penalty kick (El Pelotazo)

image desc image desc image desc image desc image desc

What: Communication and production of an action event with the participation of Valencia CF football players.

When: 2012

For Whom: Red de Concesionarios de Valencia Skoda Plauto.

Objetives: To generate traffic at the car dealers and increase brand notoriety through a communication campaign selecting an event ambassador.

Results: More than 600 visits and more than 400 participants to the event, achieving client expectations and gaining new database.