The Skoda Penalty kick (El Pelotazo)
What: Communication and production of an action event with the participation of Valencia CF football players.
For Whom: Red de Concesionarios de Valencia Skoda Plauto.
Objetives: To generate traffic at the car dealers and increase brand notoriety through a communication campaign selecting an event ambassador.
Results: More than 600 visits and more than 400 participants to the event, achieving client expectations and gaining new database.