Messi, The Football Glory (Book Edition)
What: To create, design and publish the book about Leo Messi’s trajectory.
For Whom: Adidas – Leo Messi Foundation
Objetives: To build an editorial project with a charity character with Adidas’ support, sponsor of the player. Action intending to raise funds for Messi’s Foundation in Spain and in Argentina as well.
Results: Book sold out both in Argentina and Spain. With the addition of Adidas sponsorship, the total collection overcame the initial objectives.