Messi, The Football Glory (Book Edition)

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What: To create, design and publish the book about Leo Messi’s trajectory.

When: 2010

For Whom: Adidas – Leo Messi Foundation

Objetives: To build an editorial project with a charity character with Adidas’ support, sponsor of the player. Action intending to raise funds for Messi’s Foundation in Spain and in Argentina as well.

Results: Book sold out both in Argentina and Spain. With the addition of Adidas sponsorship, the total collection overcame the initial objectives.