Barcelona Half Marathon

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What: Main sponsor catchment and sponsorship implementation of Ford

When: 2008

For Whom: Institut Barcelona Esports (Sports Barcelona Institute) and Ford

Objetives: Secure principal sponsor for the event and activate the sponsorship implementation during the race, developing promotional activities.

Results: Incorporating Ford gave to the race a greatest impact, achieving increasing participation up to 12.000 runners. Ford, meanwhile, won a high reputation and generated great impact in media through one of the main running events in the Catalan capital.