Barcelona Half Marathon
What: Main sponsor catchment and sponsorship implementation of Ford
For Whom: Institut Barcelona Esports (Sports Barcelona Institute) and Ford
Objetives: Secure principal sponsor for the event and activate the sponsorship implementation during the race, developing promotional activities.
Results: Incorporating Ford gave to the race a greatest impact, achieving increasing participation up to 12.000 runners. Ford, meanwhile, won a high reputation and generated great impact in media through one of the main running events in the Catalan capital.