Nike More than a Run
What: Design and organisation of a nocturnal running event ending with a musical concert.
For Whom: Nike
Objetives: Attract participants and perform an entertaining, massive, exciting and novel running event, which will bring an unusual experience for the participant both through its format and through the selection of way points ending with the concert of the band Love of Lesbian.
Results: Participation of 1.500 runners. High participant satisfaction with this new initiative, which joined running and music. Very positive comments in the social networks, highlighting the cutting edge concept of mixing sports, entertainment and life experience in unique surroundings.