Red Bull Skate Arcade
What: Organisation of the skateboard world circuit final.
When: 2013 - 2014
For whom: Red Bull
Objetives: Celebrate a skate competition under the Arcade videogame concept, showing the maximum potential of the event and betting for the values and common elements of the Arcade world, creating a interactive park. Activate 2 special days for riders, looking after hospitality details and complementary activities, framed in a genuine final. Generate contents and initiatives to obtain the best possible impact.
Results: The first year success, with unique and incredible Arcade style images in the attraction park of the Tibidabo, gave way to repeat in the same location in 2014, extracting the most out both visual and competition stage. Same achievements were repeated as riders’ high satisfaction and full public attendance.