ROXY #RUNSUPYOGA

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WHAT: Design, produce and coordinate the first event ROXY #RUNSUPYOGA corresponding to a world tour to celebrate the 25th anniversary of the brand.

WHO: Roxy

WHEN: 2015

OBJECTIVES:

To celebrate the 25th anniversary of Roxy and the launch of a new sports line of Yoga and Running, Seven participated in counselling and project conceptualization of creating a sporty, fun and participatory event aimed at women combining Yoga, Running and Stand-Up Paddle.

 

RESULTS:

3,000 women participated in the first tour stop in Barcelona and enjoyed an exceptional yoga class in Barceloneta beach, a 6K run by the waterfront of the city and a major challenge 2K Stand-Up Paddle in front of Plaza de Mar.