Roxy #Runsupyoga.

La Barceloneta beach. 2015.


Goals: On the occasion of the 25th anniversary of the Roxy brand and the launch of a new line of Yoga and Running, SevenMila participated in the advice and conceptualization of the project with the creation of a sporting, playful and participative event aimed at women combining Yoga, Running and Stand-Up Paddle as trend sports.

Results: 3,000 women participated in the first stop of the tour in Barcelona and enjoyed an exceptional yoga class at the Barceloneta beach, a 6K race on the city’s waterfront and a 2K Stand-Up Paddle at in front of Plaça del Mar.