Within the framework of Urban World Series 2025, SevenMila, as the agency responsible for the conceptualization, production, and comprehensive management of the circuit, has developed a brand activation strategy for Frit Ravich aimed at strengthening its visibility and connection with key audiences in the urban and sports environment.
The largest deployment took place at Extreme Barcelona 2025, where a specific activation was carried out for Frit Ravich.
The collaboration has materialized in various events on the calendar, among which the Videopart Festival and Extreme Barcelona 2025—the circuit’s main event—stand out, allowing the brand to consolidate its positioning in high-impact spaces with strong affinity with young and active audiences.
At the Videopart Festival, Frit Ravich was integrated into an environment focused on audiovisual creativity and urban culture, aligning its presence with the values of innovation, entertainment, and community that characterize this format. The activation with popcorn buckets for all festival attendees allowed the brand to generate qualitative visibility in an experiential and culturally relevant context.
The largest deployment took place at Extreme Barcelona 2025, where a specific activation was carried out for Frit Ravich within the framework of one of the most relevant urban sports events in Europe. The brand had a prominent presence within the venue, generating direct interaction with attendees and strengthening its connection with disciplines such as skateboarding, BMX, and scootering.
The Frit Ravich Cocteleo Extreme “Wipe Out” activation was coherently integrated into the event’s ecosystem, adding value both to the audience’s experience and to the brand’s visibility and engagement objectives. Additionally, Frit Ravich had an extensive presence in the event’s main sports facilities—Central Park and Street Plaza—through physical supports on the modules, LED screens, and the giant screen.
As a complement, Frit Moments were developed, featured actions during the sports finals in which promotional staff distributed Frit Ravich products to the audience gathered in the stands, reinforcing brand recall at moments of greatest emotional impact.
The strategy was completed with Frit Ravich’s participation in the urban sports event VESO Valencia, where the brand once again activated its Frit Ravich Cocteleo “Wipe Out” attraction, along with presence in the facilities and execution of Frit Moments, thus expanding its territorial reach. This continuity across different events allowed for consistent communication and strengthened its connection with the urban universe throughout the season.
From SevenMila, these actions are conceived as an example of strategic brand activation in experiential environments, where sponsorship transcends mere visibility to become a tool for real connection with the target audience. The collaboration with Frit Ravich in Urban World Series 2025 demonstrates the circuit’s capacity to offer experiential marketing solutions aligned with the objectives of leading brands in their sector.
