The team
SevenMila is the merger of Seven Marketing in Sports & Leisure and Mila Events. The union of these companies has created a new firm with extensive experience in event organization, as well as in marketing and communication services.
Victor Casanovas
General Manager
As director of SevenMila, an agency specializing in sports marketing and events, Víctor works on the planning and execution of benchmark competitions, ensuring that each project combines innovation, quality, and a unique experience for both participants and spectators. His approach is based on operational excellence and the constant search for new opportunities to evolve in a steadily changing sector.
INMA BELLIDO
Executive Director
Inma has experience in people management and administration in the sports sector, with a track record that includes leading Human Resources and Administration.
As Executive Director of SevenMila, she is responsible for coordinating the agency’s activities, supervising operations, and managing financial control. Her mission is to connect teams, resources, and objectives, driving efficient management that supports the development of the company’s events and projects.
In this role, she will help strengthen the internal organization and consolidate a structure prepared for SevenMila’s growth.
Ricard López
Finance Manager
Ricard has dedicated his career to finance and administration, accumulating extensive experience in financial management, strategic planning, and data analysis across various industries. Recently, he transitioned into the sports and entertainment sector, where he combines his expertise with his passion for sports, contributing to innovative projects and growth strategies.
Joll Chamorro
Partnerships & Corporate Account Manager
Over 20 years of experience managing accounts for corporate events, developing projects in sports and cultural events at both national and international levels, and designing sponsorship strategies for major accounts. Joll is a sports enthusiast, professionally demanding, and attentive to the small details in everything he does in pursuit of excellence. With extensive experience in the sector and having been with SevenMila since 2016, he is currently responsible for the sporting and strategic management of the Urban World Series project. He also applies his expertise as a consultant and creative to client activation and event proposals.
Toni Álvarez
Sports & Strategy Manager
Urban sports are ingrained in Toni’s DNA. He has been practicing these sports for over 25 years.
With extensive experience in the sector and linked to SevenMila since 2016, he is currently responsible for the sporting and strategic management of the Urban World Series project.
He also applies his knowledge as a consultant and creative for activation and event proposals for clients.
Cristian Dedeu
Digital & Communications Director
Passionate about events and content creation, the audiovisual world, and urban sports. He leads the communication and social media team in the production of audiovisual content as well as the strategic side of campaigns and the promotion of our products and services.
Strongly connected to and influenced by urban sports, which he has actively practiced for over 20 years.
Alex de Juan
Operations Manager
Freelance
Alex has over 10 years of experience in event marketing, specializing in the motorsport and action sports sectors.
Passionate about his work, he gives his best to every agency project. He enjoys collaborating in a team and contributing knowledge and experience to various areas, maintaining a global vision of the company’s events.
AINOA TABERNERO
Creative & Design Manager
Freelance
She grew up playing all kinds of ball sports, though her true passion has always been women’s futsal. At SevenMila, she leads the in-house graphic vision, overseeing art direction and the visual experience of our projects. Her work involves transforming complex ideas into clear, coherent, and impactful experiences, attending to every detail to ensure the result makes sense both visually and conceptually.
Carla Prat
Project Manager
Sports have always been part of her life, practicing skiing, football, and motorcycling. Carla< 1 >has a comprehensive vision of all the events and actions we carry out. She is the person who brings organization and planning to SevenMila and all its projects to ensure that the final experience for attendees and participants is memorable.
Xavi Tudela
Production & Logistics
A specialist in the production and construction of sports spaces, Xavi Tudela is responsible for designing and executing competition stages at events organized by SevenMila. His experience ranges from structural planning to operational coordination, ensuring that every installation meets the highest standards of quality and functionality. Additionally, he manages the production of brand activations, creating impactful experiences that enhance visibility and public engagement.