The SevenMila agency has consolidated its experience in the creation and management of sports activations and urban experiences in collaboration with FC Barcelona, enabling thousands of people to enjoy interactive and cultural activities in the vicinity of Camp Nou.
SevenMila launched the Rambla del Barça, a space located on the esplanade of Camp Nou.
In March 2021, SevenMila launched the Rambla del Barça, a space located on the esplanade of Camp Nou, which, from March 18 to 30, hosted a wide variety of activities for all audiences. Attendees were able to enjoy women’s 3×3 basketball tournaments, freestyle football exhibitions, rap battles, Sim Racing simulators, an open skate park with instructors, sports exhibitions, futsal and 3×3 basketball courts, live graffiti painting, an interactive photo booth, and many other proposals, transforming the area around Camp Nou into a meeting point for sports, urban culture, and family fun.
In 2022, SevenMila extended its reach to the city by installing a giant screen in Barcelona’s Plaça Catalunya for the 2021/22 UEFA Women’s Champions League final. The final, played on May 21, 2022, in Turin (Italy), pitted FC Barcelona against Olympique Lyonnais, with the French team winning 3-1. This activation allowed fans to experience the excitement of the tournament in an urban setting, fostering community participation and bringing women’s football closer to the city.
Additionally, the agency managed the 2022 Gamper Trophy fan zone on the Camp Nou esplanade, offering activities for all fans, such as football pitches, live music, and a Pumptrack, turning the pre-tournament event into an authentic experience for families and club supporters.
The year 2022 concluded with the organization and production of BarçaLand, a leisure and activity space designed to boost Christmas holidays in the vicinity of Camp Nou. Highlights included a reception with Santa Claus, football pitches, human foosball, ball pits, face painting, an interactive photo booth, a skatepark, and many other activities that allowed both children and adults to enjoy festivities filled with sports and fun.
With these initiatives, SevenMila demonstrates its ability to combine sports, culture, and entertainment, transforming urban spaces into interactive experiences that connect with audiences of all ages and consolidate its position as a benchmark in the organization of sports and cultural activations.
