In recent years, SevenMila has established a solid collaborative relationship with the car rental brand Goldcar, developing multiple activations, brand experiences, and comprehensive services at high-impact events nationwide.
Since 2022, SevenMila has designed and executed brand activation campaigns for Goldcar.
Since 2022, SevenMila has designed and executed brand activation campaigns for Goldcar in various festive and professional environments, applying a hybrid approach that combines in-person and digital experiences to effectively connect with diverse audiences.
One of the first milestones of this alliance was the Goldcar activation at the Benicàssim International Festival (FIB), where the agency created an experience that merged the musical atmosphere with the brand’s values. Under the slogan “When a lap at the FIB becomes a quick round with your friends,” SevenMila deployed an interactive zone with driving simulators that attracted more than 2,000 visitors, reinforcing Goldcar’s visibility among young festival-goers.
During the summers of 2023 and 2025, the collaboration expanded with new activations at some of the country’s most prominent music festivals, such as the Mallorca Live Festival, the Festival de les Arts (Valencia), and the FIB itself. At these events, SevenMila launched a striking giant ball pit, transformed into an experiential space where attendees could find prizes such as car rentals, gift cards, and discount coupons. The agency was responsible for the comprehensive production of the space, branding, assembly and disassembly, staff management, merchandising distribution, and lead generation through a specific landing page for each event.
Beyond the festival scene, SevenMila’s work for Goldcar has extended to the assembly and activation of the Europcar Mobility Group stand (Europcar and Goldcar) at FITUR, a responsibility the agency has held since 2023. Key services provided include the management of the Royal Family’s visit during the fair’s opening ceremony—particularly relevant in a year as significant as Europcar’s 75th anniversary—as well as stand activation, the implementation of digital experiences focused on mobility with simulators, and the production and organization of parallel actions and events aimed at clients.
In 2024 and 2025, SevenMila managed the activation of Goldcar’s sponsorship at the Total Energies Bilbao Night Marathon, including the design and production of the stand at the Runner’s Fair and the management of the various assets deployed at the event both physically and digitally, strengthening Goldcar’s presence as a partner and its commitment to sports and the running community.
Through all these initiatives, SevenMila has succeeded in strengthening Goldcar’s presence in experiential, cultural, and professional contexts, generating memorable experiences that combine physical interaction with digital engagement and acquisition strategies. This collaboration demonstrates how brand activations can transcend traditional formats to become genuine moments of impact and connection with the audience.
