The team
SevenMila is the merger of Seven Marketing in Sports & Leisure and Mila Events. The union of these companies has created a new firm with extensive experience in event organization, as well as in marketing and communication services.
Victor Casanovas
General Manager
As the director of SevenMila, an agency specializing in sports marketing and events, Víctor works on the planning and execution of leading competitions, ensuring that each project combines innovation, quality, and a unique experience for both participants and the public. His approach is based on operational excellence and the constant search for new opportunities to evolve in a steadily changing sector.
Ricard López
Finance Manager
Ricard has dedicated his career to finance and administration, accumulating extensive experience in financial management, strategic planning, and data analysis across various industries. Recently, he transitioned into the sports and entertainment sector, where he combines his expertise with his passion for sports, contributing to innovative projects and growth strategies.
Joll Chamorro
Partnerships & Corporate Account Manager
Over 20 years of experience managing accounts for corporate events, developing projects in sports and cultural events at both national and international levels, and designing sponsorship strategies for major accounts. Joll is a sports enthusiast, professionally demanding, and attentive to the small details in everything he does in pursuit of excellence.
Toni Álvarez
Sports & Strategy Manager
Urban sports are ingrained in Toni’s DNA. He has been practicing these sports for over 25 years.
With extensive experience in the sector and linked to SevenMila since 2016, he is currently responsible for the sporting and strategic management of the Urban World Series project.
He also applies his knowledge as a consultant and creative for activation and event proposals for clients.
Cristian Dedeu Van Den Berg
Digital & Communications Director
Passionate about events and content creation, the audiovisual world, and urban sports. He leads the communication and social media team in the production of audiovisual content as well as the strategic side of campaigns and the promotion of our products and services.
Strongly connected to and influenced by urban sports, which he has actively practiced for over 20 years.
Alex de Juan
Operations Manager
Alex has over 10 years of experience in event marketing, specializing in the motorsport and action sports sectors.
Passionate about his work, he gives his best to every agency project. He enjoys collaborating in a team and contributing knowledge and experience to various areas, maintaining a global vision of the company’s events.
Paula Cociolo
Creative & Design Manager
Paula experiences design with the same intensity as a tennis match. A passionate player, she applies the discipline and strategic focus of the court to every creative challenge she faces.
At SevenMila, she leads the firm’s graphic vision, taking charge of art direction and the visual experience of our projects. Her work involves transforming complex ideas into functional experiences, ensuring that every detail is consistent and impactful.
Carla Prat
Project Manager
Sports have always been part of her life through skiing, football, and motorcycling.
Carla has a global vision of all the events and actions we carry out. She is the person who brings organization and planning to SevenMila and all its projects to ensure that the final experience for attendees and participants is memorable.
Xavi Tudela
Production & Logistics
A specialist in the production and construction of sports spaces, Xavi Tudela is responsible for designing and executing competition stages at events organized by SevenMila. His experience ranges from structural planning to operational coordination, ensuring that every installation meets the highest standards of quality and functionality. Additionally, he manages the production of brand activations, creating impactful experiences that enhance visibility and public engagement.