Mountain Dew launch in Spain.
Badalona, Getxo, A Coruña, Málaga, Valencia, Madrid, Sevilla & Barcelona. 2015.
Goals: To promote Mountain Dew in Spain and especially among young people. These challenges were projected through the realization of a Skate competition in different Skateparks in Spain (Badalona, Getxo, A Coruña, Malaga, Valencia, Madrid, Sevilla and Barcelona); the organization of the presentation of the documentary film Skate We Are Blood in Barcelona; and the production and organization of a university tour focused on skate in Valencia, Madrid, Sevilla and Barcelona.
Results: Great brand visibility throughout the Spanish territory as well as great success of participation and level of riders in the different stops of the tour. The presentation of the film got a great call and it was a very relaxed act.