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EERallycross, eFMX acrobatics with freestyle motorbikes, electric karting and SimRacing were some of the star activities at the Automobile show
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The agency joins the electric vehicle revolution with zero fuel emission activities
During the Automobile Barcelona from 11 to 21 May, SevenMila was in charge of the activation of the exciting activities of the e-Motorsport Show, surprising the attendees with lots of adrenaline. This year, the Automobile de Barcelona fair has stood out for its commitment to sustainability and electric vehicles, and SevenMila has been a key ally with the creation of an e-Motorsport space that aimed to surprise the attendees of the show, offering a complementary operation to the Motor Show of the different manufacturers of the industry.
One of the most outstanding activities was the Demo Zeroid X1 RX2e by QEV, in which different drivers and special guests such as Pablo Suárez, Carlos Checa, Jan Solans, Ivan Cervantes, Albert Fabrega, Christine GZ, Sergi Francolí, Gil Membrado and Guillem Serna took part. The drivers and influencers had the opportunity to test the car, perform drifts and share their sensations with the public. It was an exciting exhibition that demonstrated the potential of electric vehicles in the world of motorsport.
In addition, the eFMX Show was another big attraction of the event. In this show, two of Europe’s best freestylers surprised the audience with spectacular stunts on their electric motorbikes. Propelled by a large ramp, they soared through the air and performed impressive tricks before landing on a giant mat. This exhibition demonstrated the potential of electric motorbikes in the field of extreme sports.
As part of the activities on offer at the e–Motorsport Show, SevenMila also organised an eKarting open to the public. Visitors had the opportunity to experience the thrill of driving a fully electric kart, feeling the power and speed of these sustainable vehicles. It was an unforgettable experience that brought the world of electric go–karting to the general public in an iconic Barcelona location such as the Magic Fountain of Montjuïc.
Finally, the agency also created a SimRacing space in one of the pavilions, also open to the public. Video game and virtual racing enthusiasts were able to enjoy state–of–the–art simulators and demonstrate their skills to see who could set the fastest time.
The involvement of the Automobile Barcelona fair this year for sustainability and electric vehicles has been remarkable, and the presence of SevenMila and its outstanding participation in the e–Motorsport Show have contributed to promote awareness of the importance of sustainable mobility and electrification in the world of motoring.