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The company has managed Europcar’s activation at the Mallorca Live Festival, the Festival de les Arts and the Benicassim International Festival
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The action consisted in the implementation of a large ball pool with hidden prizes inside
SevenMila has carried out the activation of a Goldcar box in different music festivals in the country: Mallorca Live Festival in May, the Festival de les Arts in Valencia in early June and in the middle of the same month the Benicassim International Festival.
At each festival, the activation consisted of a giant yellow box like a ball pool where the participants had to find prizes hidden in some of the balls with a sticker as a badge, ranging from car rentals, Spotify and Amazon gift cards and discount coupons.
The agency, as well as being in charge of the production, branding, setting up and take down of this interactive box, was also responsible for the distribution of brand merchandising, the management of the hosts and the creation of a landing page for these festivals to capture leads.
Undoubtedly, they have managed to leave their mark on emblematic music festivals by creating these distinctive boxes with hidden prizes, providing attendees with an unforgettable experience that combines fun and branding.