SevenMila has coordinated the general activation of the Fitur 2023 project for Europcar Mobility Group, where, in addition to activating the stand, it contributed to the production and organization of congresses and private meetings that took place on the occasion of the Feria Internacional del Turismo (Fitur).
The event took place in Madrid from 18 to 22 January, an event that brought together major national and international companies related to tourism and mobility. During these days, the IFEMA pavilion was visited by more than 222,000 visitors.
Europcar Mobility Group and the new mobility, also in digital format
Throughout the weekend, when the IFEMA pavilion received the most visitors, SevenMila implemented two digital activations linked to the spirit of Europcar Mobility Group: mobility in all its forms. In this way, it activated two simulators: a Snowboarding simulator for the more adventurous and a Cycling simulator, where the company is closely linked, as it is one of the main promoters of La Vuelta Ciclista a España. The activation received very good feedback from the hundreds of visitors who visited the Europcar Mobility Group stand during the digital activation weekend.
SevenMila, hand in hand with Europcar Mobility Group, kicked off 2023 with its corporate services, offering clients the creation and implementation of activations perfectly adapted to their needs.