The management and activation of the UBEEQO stand, the carsharing brand of Europcar Mobility Group, was managed by SevenMila, which wanted to participate in the European Mobility Week held in Madrid at the end of September, in order to reinforce its strategy in the field of Mobility.  

Europcar Mobility Group, one of the world’s leading international car rental groups, created Ubeeqo to redefine everyday mobility for urban users. The carsharing brand, established in several European cities, including Madrid, participated in the central event of the European Mobility Week on 18 September, where the capital was paralysed in its most emblematic stretch in the city centre, from Atocha to Colón, to raise awareness among citizens about the benefits of sustainable mobility. The event was mainly promoted by the Madrid City Council, which seeks a greener mobility for its citizens. 

More than 1,000 people visited the brand’s stand to get advice on the new sustainable mobility.