SevenMila successfully carries out Orange activation at the Barcelona Open Banc Sabadell

• The agency coordinated the design, assembly and personalisation of the Orange stand at the 70th edition of the Compte de Godó trophy

• The choice of personnel and management of hostesses were some of the key elements in the success of the activation

  SevenMila was in charge of the Orange activation for the 70th edition of the Godó, the most important tennis tournament in Barcelona, which was held from 15 to 23 April at the Real Club de Tenis Barcelona. The agency was in charge of the design, assembly and coordination of the Orange stand, the official sponsor of the event.

  To carry out the task, SevenMila created renders of various designs that fit the client’s idea, looking for the best supplier to carry out the assembly and to achieve the design that the client chose. In addition, the agency was in charge of explaining in detail to each supplier what they had to do and summoning them at the right time to do the assembly and disassembly.

In addition to coordinating the set-up, SevenMila was also in charge of selecting the hostesses who worked at the Orange stand. They carried out a personnel selection process to see which one best suited the profile we wanted to choose. They also worked with the client to select the ideal dress code for the tournament, which was a black polo shirt and the brand’s corporate sweatshirt, completed with black trousers without rips and plain white sneakers. In addition to their work as brand image, the hostesses also had the important task of collecting leads for Orange. For this purpose, SevenMila equipped them with tablets to capture the data of those interested in the brand’s services. Before the start of the tournament, a briefing was held with the hostesses to explain how they should perform this task and what information they should collect.

Throughout the tournament, there was always a SevenMila person at the stand coordinating the hostesses and attentive to any last minute changes that the client might indicate. Thanks to the work of the agency, the Orange activation has been a complete success at the Godó.