BCN Squad introduces RAW Superdrink into eSports

BCN Squad introduces RAW Superdrink into eSports

BCN Squad introduces RAW Superdrink into the largest professional eSports league in the country The drink that recently announced its agreement with Fernando Alonso, continues to bet on new sports verticals. RAW Superdrink will feature exclusive digital content from...
Northweek, official partner of BCN Squad

Northweek, official partner of BCN Squad

Northweek, official partner of BCN Squad The Barcelona glasses brand bets on the city’s club in eSports. Northweek enters eSports with its new Blue Light collection. 5 February, Barcelona BCN Squad and Northweek have a lot in common: two projects created in...
Orange optimizes its sponsorship of the MMO in its virtual version

Orange optimizes its sponsorship of the MMO in its virtual version

Orange optimizes its sponsorship of the MMO in its virtual version Orange optimizes its sponsorship of the MMO in its virtual version   The digital transformation of event sponsorships during COVID-19: Orange Spain launches an online tennis quiz in its...
Automotive and eSports are joining through Audi and OrigenBcn

Automotive and eSports are joining through Audi and OrigenBcn

Automotive and eSports are joining through Audi and OrigenBcn It is the first time that a sports club and a company from the automotive sector have collaborated in Spain.More than 404,000 impressions achieved in digital media define the collaboration as a...
Hot Wheels, official World RX of Catalunya partner

Hot Wheels, official World RX of Catalunya partner

Hot Wheels, official World RX of Catalunya partner Hot Wheels was one of the most relevant partners of the FIA World RX of Catalunya 2019, which was hold at the Circuit de Barcelona-Catalunya on 27th & 28th April.The brand was involved in a specific activation,...
The Hybrid Marketing Concept® in practice with Orange

The Hybrid Marketing Concept® in practice with Orange

The Hybrid Marketing Concept® in practice with Orange In the year’s strategy we elaborated for Orange Spain in its eSports sponsorship plan, we wanted to include an online campaign. During some days prior to Madrid Games Week, one of the most popular and top...