Goldcar

Goals

Create a digital entertainment for the brand during one of the most important tourism fairs worldwide, FITUR. Use of gamification to achieve more participation and interaction.

Results

High participation both online and at the fair, with great feedback from participants. Open door to repeat the activity in the future.

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Absolute success of the first 24H SimRacing

Absolute success of the first 24H SimRacing

The Circuit de Barcelona-Catalunya has experienced something unprecedented this weekend, the first 24-hour virtual resistance competition of the Catalan circuit, the 24H SimRacing. In this first edition, the NorthWorldSim eSports team has had no rival, with the ODOX...