Create a digital entertainment for the brand during one of the most important tourism fairs worldwide, FITUR. Use of gamification to achieve more participation and interaction.
High participation both online and at the fair, with great feedback from participants. Open door to repeat the activity in the future.
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The Parc del Forum welcomed more than 32.500 people during the whole weekend to watch extreme sports where some of the finals were resolved with Spanish medals such as Daniela and Ivet Terol, Paloma Cantillo, Pau Sala, Daniel Peñafiel, Teresa Fernandez, Erik Cugat, Harriet Portugal, Juanje Trujillo, BGirl Lola and BBoy lil Dani
In March, part of the presentation of Barcelona as the starting city was managed, as well as the design and production of Europcar’s ad hoc tent and merchandising during the stages that have already taken place
The second edition of the digital competition was a great success on the Urban World Series YouTube channel with the best 8 scooter riders showing their best tricks to win the final prize, with more than 34.000 views registered between all the videos
The race presents a faster 360° course with no extra curves, optimising runners’ times on a new and emblematic circuit that avoids Via Laietana and starts and finishes on Passeig de Picasso