SevenMila manages the activation of GoldCar for the FIB Festival of Benicassim

Sevenmila helped to design and execute the activation of Goldcar, one of the most important car rental brands in Spain, at the FIB Festival in Benicassim. 

SevenMila’s activation strategies are designed exclusively for the client and in line with its brand strategy. Each strategy is designed to provide greater value to the brand, extolling its pillars and connecting with the target audience of the activation. 

On this occasion, an activity was carried out that mixed the festive atmosphere of the FIB, combined with the essence of the Goldcar brand. Therefore, the slogan “When a ride at the FIB becomes a quick round with your friends” was created. Reinterpreting Goldcar’s slogan “Improvising is the route” with the customs of a festival. Therefore, the activity proposed as an activation of the brand was: Fast laps with 4 simulators where the first 26, once the festival was over, had a prize. 

More than 2,000 people visited the Goldcar truck to make a quick round after enjoying their favorite artists at the FIB and perhaps later, they will return to sound in a Goldcar car while they are improvising their vacations.